Audi R8 Blink
The new Audi R8 is the fastest production supercar Audi has ever created, and one of the most significant model launches ever for the Audi brand. To do it justice we had to come up with a unique advertising execution capable of exciting and engaging a truly demanding and uncompromising audience – namely, fanatical lovers of extreme high performance cars.
SCOPE
Design direction
UI design
CLIENT
Audi Australia
SUMMARY
Interactive WebGL video experience with webcam enabled eye-tracking technology that tracks the number of times the viewer blinked.
TASK
It was our responsibility to deliver an experience that would not only do it justice but excite even the most adrenaline hungry supercar fanatics.
SUCCESSES
We were fortunate enough to generate a great list of accolades for this campaign:
Spikes Asia Bronze Spike
Spikes Asia Shortlist x3
The One Show Shortlist x2
FWA Of The Day
AWWWARDS Honorable Mention
Webby People’s Voice Award runner up