TASK
Create a brandmark that reflects the name Revelwell - To Revel is to take great pleasure or delight (usually followed by in): to revel in luxury. Well is referred to wellness the state of being in good health, especially as an actively pursued goal. The letter "R" in the brand logo Revelwell is a human figure cycling, which is the core of the business offering. The client brief requested the brand to be perceived as "visually upbeat, elegant, cool and chic... but very simple to navigate; premium but affordable. Changing the way you ride, which can change your life." Based on this, I created a logo aesthetic that was premium yet clean and simple (i.e. affordable and approachable), which spoke to the service offering in the logo icon i.e. the human figure riding a bike.
